Privacy Policy

Who we are

Our website address is:

All Terrain (UK) Ltd is registered in England & Wales, Company Number: 10706492.
Registered Address: 115c Milton Road, Cambridge, United Kingdom, CB4 1XE

What personal data we collect and why we collect it


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

This website uses contact forms so you can contact us via email. You must give consent for us to store any information you send us before submitting the form. Our forms are protected with Google ReCaptcha.

When you contact us using our contact form we will store your email address, name, and the message you send on our email server. We will not keep emails any longer than we deem necessary. 


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

This website uses Google Analytics and as such cookies that are anonymous and don’t share any personal information. 

Google Analytics

When someone visits we use Google Analytics a third party to collect standard internet log information and details of your visitor behavior. We do this to find out how many pages a person visits, which pages perform best, and other critical verticals that help us to constantly improve.

This never logs personal information such as your name or anything that can be used to identify you.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

We don’t share your data with third-parties in a way as to reveal any of your personal information like email, name, etc.

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

You can contact us via our contact page


We take your privacy seriously and want to celebrate GDPR because we believe it is actually good for business.

While the implications of GDPR are still not 100% clear, we are doing everything in our power to make sure we comply and go beyond to ensure our visitors are satisfied with the user experience and their privacy when using the website.

Additional information

Under GDPR the data subject (you) has the right to access and amend any of the personal data being stored.

As such you can contact us at any time to request information on your data and request its removal from our systems.

How we protect your data

We treat all data we collect with the utmost seriousness and ensure it is only accessed by people within our organization. Typically the only information we collect are email addresses and messages from our contact form and membership information if you just us or become a SmartTrail user. 

We protect customer data with the following site features:

  • We are entirely using SSL/HTTPS throughout all our sites. This encrypts our user communications with the servers so personal identifiable information is never captured by third parties without authorization.

In case of a data breach, System administrators will immediately go through affected users and will attempt to reset passwords if needed after informing the user.

Industry regulatory disclosure requirements


Changes to this Privacy Policy

We periodically review this policy and will be keeping it up to date as the practical steps required by both the GDPR and ePrivacy regulations become clearer.

Thank you for your time and understanding.

If you have any questions or concerns please reach out to discuss.